Market testing

The advanced design concept was tested by a very discerning market. In a prolonged market consultation process, the concept was improved, tested and retested, until our product champions nodded in approval. Riders from the Army Equitation School offered superb, impartial, and professional feedback. Jodie Hartstone - New Zealand International dressage rider, Danielle O’Toole - professional show jumper, and Robert Patton, master saddler, also offered invaluable feedback.